Reuben Alghali
reubenalghali@gmail.com




Vineyard Theatre
NB Studio, 2022
An unconventional rebrand of an unconventional off-broadway New York theatre company; Vineyard Theatre.

Working to the creative territory of 'Fearlessly Made in New York' the identity talks to the undefinable, collaborative and performative nature of Vineyard’s approach to theatre making; with every element of the design system originating from Vineyard’s home in New York.




The Kraken Flavours
NB Studio, 2022–2024
Range extension (and related Key Visuals) for The Kraken’s new permanent flavoured rum SKUs; Roast Coffee and Black Cherry, and a limited edition run of Dark Caramel.




Brixton Basement
Freelance, 2021
 Brand identity for Brixton Basement; a Brixton based online platform covering music and culture from the underground scene.




OVO Energy
NB Studio, 2022
With a host of assets and a lack of consistency in their usage; OVO Energy had lost its brand recognition in a crowded market.

Putting the OVO back into OVO – by building equity into their core asset; their 15˚ angled square and injecting personality to take them back to their maverick roots.




Clear Mobile
Superunion, 2020
Art direction for a new, value-led, low cost Irish phone network; Clear Mobile.

The art direction was borne from the strategy that underpinned the entire brand identiy – ‘This is mobile in its purest form. Stripped back to the bare essentials.’







Love to visit
NB Studio, 2025
Rebrand of online, discount, 'things-to-do' experience platform; Love to visit.

In a crowded space Love to visit's brand identity didn't clearly communicate their point of difference, nor the ease-of-use of their platform. The strategic territory of 'Find your Fun' heroes their vast array of varied attractions and positions them as the facilitator of fun.




Liby
Pearlfisher, 2018
 Packaging design for a new-to-market, highly concentrated product range from Liby; China’s largest detergent brand.

With a design essence of 'doing more with less' the distilled graphics communicate the sheer power of a single drop.




The Southbank Centre
NB Studio, 2025
 Identity for The Southbank Centre's Membership program.

The strategic and creative response was to celebrate the fullness of the membership offering – The Southbank Centre is so full of variety, one membership feels like many.




HSBC
Superunion, 2020
 Brand architecture consolidation and brand refresh for HSBC, based on the idea of “Open Banking” – HSBC is opening up, to new ideas, perspectives and people. 




Black Lives Matter
Personal Project, 2020After each of the Black Lives Matter protests in London, the signs were removed and destroyed, and their messages silenced.

Over 50 messages from Parliament Square, Saturday 7th June 2020 – digitised and saved. 


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